“Congratulations, you now have a very basic AVS site ready to go.”What goes into a site? How many pages? What needs to be covered? In this third part of our newbie series on how to build your very first adult site, Connor Young looks at the basic structure and creation of an AVS adult site.

This is the third installment in a series of four tutorials that take on the task of building your first adult website. In parts I and II we talked about developing a theme for your website and choosing a revenue source. We talked about selecting a domain name, finding an adequate hosting company, buying content and shopping for web design software. Here’s what we came up with:

We’re building an Adult Check AVS site, or a site that uses the Adult Check age verification system for its primary source of revenue. We’ve decided on the theme of “Japanese college coeds” and have thus registered the domain name japanesecollegegirls.com to use for the site. We secured a hosting account with he.net, and we purchased content from a major content provider such as web-legal.com. We shopped for a web design package and decided to use Adobe’s GoLive.

The Basics
The warning page is the first page your surfers will see when they type in your domain name all by itself. It’s responsible to use this page to warn surfers that they are visiting a sexually explicit website. That means no explicit images should be used on this page. If you want to use a picture of a model in your page design, make sure that he or she is clothed, and that the picture includes no major sexual acts. It’s rather worthless to warn surfers while at the same time throwing them a picture of two chicks going at it with a large dildo. For this page you should include the title of your site at the top of the page, followed by a brief warning as to the nature of your site, and links to either “enter” or “exit” the site. If the user chooses to exit, send them either to a non-adult revenue program (such as Python’s Psychic partnership program) or else just ship them off to disney.com or yahooligans.com. The warning page is also a good place to link to parental filtering software, voluntary ratings organizations, and all of your other websites. Since this is your first website you won’t have any other pages to link to, but if you did have other sites, linking to them will help boost their “relevancy” rating with search engines.

Your “sales pitch” page is the most important page on an AVS site. This is where you try to convince the surfer to sign up for the AVS in order to gain access to the “inside” of your site. Browse through the content that you purchased and select five or six or the absolute best pictures you have. Don’t hold anything back. If you don’t convince the surfer to pay up then you’ll probably lose them forever, so go for the jugular. Some webmasters choose to show nudity or even hardcore on this page. Showing uncensored hardcore is absurd. Don’t do it. Not only is this page outside of the protection of the AVS system where any kid can access it, but showing hardcore takes away from the “mystery” of your site and basically kills the notion that you’re only using the AVS system to keep kids out. How concerned can you be about protecting minors if your sales pitch page has a huge picture of a redhead sucking some happy guy off? I recommend censoring anything beyond female breasts at the very least. This will not hurt sales and probably will only help. You can use any popular photo editing tool (such as Paint Shop Pro or Photoshop) to censor your images. Once censored, use the images in your page design, and throw in some words explaining why surfers should sign up. Tell them what they’ll get inside. Explain how they’ll also get access to thousands of other sites with their AVS password. For surfers looking for porn, an AVS password is actually a good deal. Try to help them understand this. Just below your words and pictures, place the HTML code that your AVS system gave you when you signed up.

Note that you can always make a multi-page sales pitch if you think it will help, but for the purpose of your first website we recommend keeping it simple. Using a one-page approach will help you focus on your service.

Terms and Conditions
Next you’ll want to build a Terms and Conditions page. This page should list all the requirements that surfers must agree to before using your site. Mention that they can’t give out the URL to your content, that the pictures are for their private use only, that they understand all models were over 18 at the time of the photography, etc. If you have the means, you should hire a lawyer familiar with the adult industry to write this page. Link this page off your warning page.

“Congratulations, you now have a very basic AVS site ready to go.”

Save all of your pages and upload them to your web hosting account. If you haven’t already done so, visit the webmaster lounge area of your AVS company and tell them where the “inside” of your site is located. Congratulations, you now have a very basic AVS site ready to go.

Next week we’ll talk about marketing your site, as well as various ways to “kick it up a notch” in terms of your site design and revenue options.

Connor Young is Editor-in-Chief of The ADULTWEBMASTER Magazine. He currently lives in California, where he has worked in the Adult Industry for more than four years.