YNOT – Despite the upheaval of the past few years, major changes in the adult entertainment industry don’t occur all that often. The most recent truly seismic shift was the emergence of the World Wide Web as a dominant distribution channel. As the adult industry continues to mature along with the internet, new opportunities arise to challenge even the most stalwart porn purveyors. The newest provokes both curses and praise among the faithful: Dot-xxx. It’s real. It’s unavoidable. It’ll be a game-changer.

Don’t settle for misinformation, half-truths and suspicion. Be informed.

No matter where you fall on the vast spectrum of opinions about ICANN’s latest Top Level Domain, you owe it to yourself and your business to get the facts. Should you buy a dot-xxx domain? What could happen to your brand if you don’t? Are there as-yet-unrevealed benefits to dot-xxx ownership? Liabilities? How much will the darn things cost, anyway? And what’s all this hullaballoo about “responsible business practices?”

On Saturday, June 25, from 1 p.m. until no questions remain, YNOT Summit will present a very special up-close-and-personal look at dot-xxx. Far from the run-of-the-mill panel discussion trade show attendees have endured ad nauseum since 2005, “Pros and Cons of Dot-xxx” will blend rational discussion with audience participation, allowing attendees to pose their most pressing questions directly to some of the new domain space’s most ardent champions … and some of its biggest skeptics. Moderator M.Christian will preside over a balanced consideration of both sides, including some surprising revelations. Scheduled participants include YNOT Group LLC President Connor Young, veteran industry journalist and AVN Senior Editor Tom Hymes, attorney Eric M. Bernstein and ICM Registry Sales Director Vaughn Liley. Audience participation is strongly encouraged.

“A lot of people are trying to decide what dot-xxx means for their business,” Young said. “This presentation will give everyone the details they need to make an informed decision, whichever way they decide to go. The expert panel is diverse, and we’ve all agreed to limit the amount of bloodletting on the stage to a minimum.”

Added Liley, “With the launch of the registry less than 80 days away, I look forward to informing community members of the benefits of dot-xxx names and how and when to apply for them.”

Launched in 1997 as Cybernet Expo, YNOT Summit is the longest-running adult industry gathering designed to address the specific needs of online adult entertainment professionals. Set to take place June 23-25 at the Golden Gateway Hotel in San Francisco, the 15th annual event includes education, networking, technology demonstrations, hands-on workshops and parties in a casual, high-energy atmosphere. More information is available at YNOTsummit.com; a downloadable show guide is available here, and the online registration interface is here.

YNOT Summit sponsors include EPG Bill, HotMovies.com, MojoHost, Streamate, FTVCash, CherryPimps, DatingGold, Pink Visual, PornConversions, Asian Diva Girls, Kink.com, Red Light Center, JuicyAds, NETbilling, Stockroom.com, 2000Charge and Eric M. Bernstein & Associates LLC.

For information about sponsorship and exhibiting opportunities, email LAJ or contact him at ICQ 92418228.