SEATTLE – Virtual reality is the new “hot” trend. While it’s too early to tell whether VR content will have any staying power or create only a brief flash in the technology pan, more adult companies embrace VR daily.

At the end of the 20^th century and the beginning of the 21^st, the adult industry drove the developing internet ecosystem. Will the industry reclaim some of its former glory by taking the lead again?

YanksCash is betting on the latter. Since its inception in 2002, Yanks has remained a sort of “cottage” adult studio. It’s also among the quietest in the industry. Nevertheless, the woman-run studio has remained profitable when others have folded.

This week, Yanks launched its first VR website: YanksVR.com. According to Chief Executive Officer Billie Miller, unlike past technology jumps, the jump to VR redefines the very nature of the company’s previous flagship, the amateur destination Yanks.com, by allowing the user to gently pass through the fourth wall and into the scene with their favorite Yanks Girls.
“VR is changing visual entertainment forever,” Miller said. “Porn and its fans, as usual, will be early adopters.

“We have spent months perfecting our technology and shooting style so that our flavor of VR is on-brand and guaranteed to be a hit with our fans of almost 15 years,” she added.

YanksVR offers both monoscopic 360 and stereoscopic 180 3D solo girl and girl-girl videos and interviews. As with Yanks.com, YanksVR.com is 100-percent female produced.

“YanksVR is the premiere amateur adult VR pay site to promote, and this early in the game has little to no niche or style competition,” Miller said. “If you are promoting a virtual reality porn portfolio, it is not complete without YanksVR in it.”

Long-time and new YanksCash affiliate marketers a 50-percent revenue share for life when promoting YanksVR. Promotional tools, including custom creatives are available by request, and the program offers multiple payout options.

“VR is the rebirth of premium adult content we have been waiting for,” Chief Marketing Officer Todd Spaits said. “After the fallout 2008-’09 brought to pay sites, VR will offer the strong brands that weathered that downturn and the affiliates that push them a tremendous new opportunity. Because of the more intimate nature of VR, soft brands are well suited for the new medium. VR is more personal, and YanksVR is a perfect fit.”