HOLLYWOOD, Calif. – Adult performer and content creator Dee Siren has been selected to serve as a brand ambassador for xxxNifty.com, a non-fungible token (NFT) platform focused on adult content. The xxxNifty platform offers adult performers the ability to sell unique collectible videos and images through NFTs.

Siren has been selected to act as brand ambassador to “aid in creating awareness of xxxNifty and the platform’s innovative way of connecting fans with content creators,” according to the announcement.

“Having established herself as an independent performer, producer, and director, Dee is enthusiastic about the industry’s continuing evolution and looks forward to opportunities xxxNifty, and NFTs provide,” the announcement added.

“NFTs are redefining how content creators engage with fans,” Siren said. “I’m incredibly excited to represent xxxNifty as a brand ambassador and the upcoming debut of my NFT.”

An xxxNifty rep said that brand ambassadors “help bring xxxNifty to life.”

“Our brand ambassadors engage with the community of adult creators to educate them on the benefits and values of the platform as well as showcase what the platform is all about,” the xxxNifty rep said. “In addition, our BA’s are specialists in the adult industry that help xxxNifty grow in the space.”

“xxxNifty is a new adult content platform that is utilizing NFTs to change the way fans engage with content creators,” the rep added. “We aim to improve the way creators and their fans interact together and increase the level of depth and unique engagement that creators can provide their fans.”

Siren will debut her own unique NFT in the coming weeks, according to the announcement. More information on her NFT drop will be available on xxxNifty.com.