HUNTINGTON BEACH, Calif. – XR Brands is celebrating the fact that the company’s products are “taking pop culture by storm this year”, as evidenced by accessories from Master Series and STRICT Leather making an appearance on Kourtney Kardashian’s Instagram feed, as well as in Doja Cat and Tyga’s video for the song “Freaky Deaky.”

In a press release issued today, XR observed that last month, the eldest Kardashian sister “chronicled a weekend spent with new husband Travis Barker on social media with a final image featuring the reality star rocking the ultra-sexy Master Series Lace Seduction Lace Bondage Hood.”

“This delicate lace bondage hood obscures facial features while leaving the mouth exposed for sexy fun,” the company added in the release. “While this seductive hood is suitable for wear with any bondage or fetish ensemble, Kardashian made a case for keeping it more casual, pairing hers with a hooded sweatshirt celebrating American hardcore punk band Sick of It All. For shoppers interested in emulating Kourtney’s look, the XR Brands Lace Seduction Lace Bondage Hood is available from Master Series.”

Earlier this year, Doja Cat and Tyga released the collaboration “Freaky Deaky”, which XR described as a “a sultry pop song that samples 90’s fave ‘Tom’s Diner’.”

“The song’s erotically charged video features a wide array of sexy ensembles and kinky accoutrement, including the STRICT English Bull Dog Harness and the Master Series Bad Kitten Leather Cat Mask,” XR noted.

XR described the English Bull Dog Harness as “an enticing leather and metal chest harness with multiple points of adjustment and a D-ring at the front and back for more bondage possibilities,” while the Bad Kitten Leather Cat Mask is “a genuine leather mask with playful perky ears and elegant rhinestone accented rivets.”

XR Brands President Rebecca Weinberg said it’s “exciting to see XR Brands products embraced in the media by some of the most-watched stars on social media today.”

“Items that in the past might have felt very risqué feel accessible to everyone when someone like Kourtney Kardashian wears them, or when they pop up in your favorite music video,” Weinberg added. “As sex itself becomes less taboo, we’re going to see more and more of our favorite sexy times popping up in pop culture. It’s a terrific opportunity for retailers to bring in brand-new shoppers.”

For more information about XR Brands, please email info@xrbrands.com. To view the full XR Brands product lineup, go to XRBrands.com.