XR Brands has expanded its popular Jizz Lube series with a new-and-improved water-based formula and three new bottle sizes. This white, creamy formula is renowned for its lifelike appearance and consistency, with both a scented and unscented option for shoppers who love fluid play or simply prefer a lubricant that looks and feels like the real thing.

Jizz Lube is a breakthrough lubricant developed specifically for users with an erotic affinity for ejaculate, and these revamped formulas are longer lasting and more slippery than ever before. Jizz Lube was originally available in 8.5 oz flip-top bottles, and now XR Brands has added 16 oz and 34 oz options to the lineup. These larger sizes come with convenient pumps for easy dispensing.

“Jizz Water Based Lube is truly a unique product, and it has been a top-seller in the category since its original launch thanks to its ultra-realistic look and feel,” XR Brands President Rebecca Weinberg said. “We created Jizz in response to inquiries and requests for a thick lubricant that would provide an authentic emulation to ejaculate, it features the appropriate texture and slickness for all kinds of sexual play. For users who want to go all in on the realism, the scented version cleverly mimics the scent of real ejaculate, and warming either formula up to body temperature makes it feel even more lifelike.”

Designed to emulate the look and feel of semen, Jizz is available in a formula that features a surprisingly realistic aroma that mimics the scent of the real thing, as well as an unscented version. Originally launched nearly a decade ago, this unique product is part of XR Brands’ award-winning, top-selling Master Series collection of BDSM and fetish gear.

“This is what has made Jizz Lube a top seller for a decade now,” Weinberg said. “When a product stands the test of time like Jizz lube has, it makes sense to ensure we are offering the best possible formulas in the bottle sizes that shoppers expect. These updates will thrill longtime fans of the product and catch the eyes of curious shoppers as well!”

XR Brands’ Master Series is the first and only fully merchandised and packaged line of advanced fetish and BDSM gear, which affords retailers greater opportunities to expand their BDSM offerings. Quality products, eye-catching packaging, and accessible price points have made Master Series one of XR Brands’ best-selling and most award-winning lines.

Check out Jizz Lube and the rest of XR Brands’ catalog at http://www.xrbrands.com/.

For more information about XR Brands, please email info@xrbrands.com.