NEW YORK, N.Y. – In what the two organizations termed a “bold collaboration aimed at reshaping the conversation around menopause and intimacy,” Wicked Sensual Care and the Museum of Sex in New York City have come together to unveil “MENOPOSSIBLE,” a new window installation spotlighting the “simply timeless” collection of personal lubricants designed for perimenopause, menopause and beyond.

“This striking visual campaign seeks to bring menopause into the public eye – literally and figuratively – challenging long-held stigmas and embracing an inclusive, sex-positive approach to midlife wellness,” Wicked Sensual Care said in a statement announcing the new display. “Designed with a non-gendered and LGBTQ+ inclusive perspective, MENOPOSSIBLE is a reminder that sexual health and pleasure don’t end with age – they evolve.”

jessica drake, Director of Marketing and Product Development at Wicked Sensual Care, said “we are long overdue for open, empowering conversations about menopause.”

“Our MENOPOSSIBLE installation at the Museum of Sex helps normalize perimenopause and menopause while reframing this stage of life as one filled with possibility, not pause,” drake added.

Wicked describes its simply timeless line as “the only comprehensive collection of vaginal moisturizers and lubricants developed specifically for the unique needs of those experiencing hormonal changes during and after menopause.” According to drake, the line was created in response to “a major gap in the marketplace and a societal silence around midlife intimacy.”

“Since launching timeless, we’ve heard from countless people about the product’s impact on their relationships, self-esteem, and overall well-being,” drake said. “It’s a privilege to create something that not only supports pleasure but also empowers people to prioritize their sexual health.”

Cassie Pendleton, Director of Business Development at Wicked Sensual Care, echoed her colleague’s sentiment.

“As Director of Business Development at Wicked Sensual Care, I’ve had the opportunity to see firsthand how impactful our Timeless collection has been for our retail partners. Stores are experiencing real success with these products because shoppers – many of whom have never felt represented in this category before – are finally seeing themselves reflected on the shelves,” Pendleton said. “Our partnership with the Museum of Sex is a powerful extension of that visibility. Together, we’re helping to shine a light on a time in people’s lives that deserves more attention, support, and celebration.”

Wicked said that by “placing this conversation in a highly visible, cultural institution, MENOPOSSIBLE positions menopause and sexual wellness as part of the broader public discourse – where it belongs.”

“It’s time to lead menopause out from the shadows and into the light,” drake said. “Every person with a vulva will experience this transition. Visibility and education are essential to ensuring they do so with dignity, knowledge, and pleasure. I am incredibly grateful to my simply timeless co-creator Cassie Pendleton, and to our team at Wicked Sensual Care for entrusting us to guide the trajectory of the company ever forward, creating purposeful products and providing consumers with the education they need to make the best decisions for their bodies.”

For more information on Wicked Sensual Care and the products and resources offered by the company, go to WickedSensualCare.com and follow the company on X @WickedSensual, on Instagram @WickedSensualCare and on Facebook.