LOS ANGELES, Calif. – Intimate wellness brand Wicked Sensual Care has announced the appointment of Joan Price as the inaugural ambassador for its “simply timeless” line. Price, a Senior Sex Educator and author, will be “bringing her wealth of knowledge and experience to Wicked Sensual Care’s platform, promoting the message of intimacy and pleasure at every age,” the company said in a statement released today.

“Joan Price has been a vocal advocate for senior sexuality, educating individuals aged 50 to 80+ on sexual health and pleasure for over two decades,” the company added. “Her commitment to this cause aligns seamlessly with the ethos of simply timeless, a product line dedicated to enhancing the sexual wellness of older adults.”

Price said she’s “honored to be the first Brand Ambassador for simply timeless, a brand I personally enjoy, trust, and recommend.”

“Older vulva owners are often startled and dismayed when they find their bodies no longer lubricate enough for sexual comfort and enjoyment,” Price added. “There are so many confusing choices out there. How reassuring to know that simply timeless has a complete line that takes care of their needs, contains only beneficial ingredients, and brings back the joy of friction.”

“Joan’s passion and expertise in senior sexuality are unparalleled,” said jessica drake, Brand Strategist for Wicked Sensual Care. “Joan’s passion and expertise in senior sexuality are unparalleled. Her joining forces with simply timeless not only signifies our commitment to inclusivity in sexual wellness but also reinforces our belief that pleasure is timeless. We’re eager to see her influence in making intimacy accessible and enjoyable for all ages.”

Price’s collaboration with Wicked Sensual Care will include “sharing valuable insights and information about timeless intimacy” on WickedSensualCare.com and through their social media channels, the company said, adding that as an “award-winning author, featured in the New York Times Magazine, and co-creator of jessica drake’s Guide to Wicked Sex: Senior Sex, her expertise is a valuable addition to the brand.”

For more information about Joan Price and her work, go to JoanPrice.com.