Many adult webmasters happened upon their business back in the “Golden Age” of Internet porn. If your an Adult Webmaster then it’s highly probable that you haven’t properly prepared for the future. Attorney Anthony Comparetto explains that in this business you need to have a plan for every possible disaster.Many adult webmasters happened upon their business back in the “Golden Age” of Internet porn. If your an Adult Webmaster then it’s highly probable that you haven’t properly prepared for the future. Attorney Anthony Comparetto explains that in this business you need to have a plan for every possible disaster.

Even before the recent tragedy, there have been rumblings of a “bear market” in the adult Internet industry. Whether the industry is in a “bear market” or not is really immaterial to the fact that you should plan for the lean times and emergencies.

Personal Emergency Plan;
Legal Emergency Plan;
Business Emergency Plan.

Business Emergency Plan
While you live and die for traffic and conversions, business emergencies can close your doors and put you out of business. While the events of the recent World Trade Center attack come first to mind, every year we are faced with other disasters that can close your business. I live in Florida, and we have to contend with hurricanes and tropical storms every year. These storms bring power outages and sometimes flooding. Recently my firm had to deal with a small roof collapse in our storage area. Years of files that we had in storage were in danger of being soaked and rendered useless. Thank the heavens that my firm had a written plan on what to do in case of this very contingency. So write down a list of problems that can close your doors and what you would do to keep the doors open. Some problems that could affect the webmaster could be:

You have no back-ups of your sites and files;
Your domain name is stolen;
Your hosting company closes without notice;
A natural or man made disaster strikes (We have been shown that this is a real possibility);
A new virus is developed to attack adult websites (A real possibility);
Your merchant account is closed, or your credit card processor closes;
You are banned from your AVS sites for some act in violation of their policy;

“So every month sit down and spend 30 minutes thinking about what contingencies can cause your business problems. Then spend another 30 minutes writing simple solutions.”

This is a simple list of real problems that clients have called me to help with. While they are legal problems that you will need an attorney for, you have to remember that the legal system moves really, really slow. What are you going to do to stay in business while the legal system moves really, really slow? So every month sit down and spend 30 minutes thinking about what contingencies can cause your business problems. Then spend another 30 minutes writing simple solutions. Then take one problem and solution each week and work on writing it into your business emergency plan.

Many adult webmasters happened upon their business back in the “Golden Age” of Internet porn. If your an Adult Webmaster then it’s highly probable that you haven’t properly prepared for the future. Attorney Anthony Comparetto explains that in this business you need to have a plan for every possible disaster.Many adult webmasters happened upon their business back in the “Golden Age” of Internet porn. If your an Adult Webmaster then it’s highly probable that you haven’t properly prepared for the future. Attorney Anthony Comparetto explains that in this business you need to have a plan for every possible disaster.

Even before the recent tragedy, there have been rumblings of a “bear market” in the adult Internet industry. Whether the industry is in a “bear market” or not is really immaterial to the fact that you should plan for the lean times and emergencies.
(more…)