YNOT – Boston-based Wasteland has tapped Los Angeles-based industry veteran Andrea Mata to lead business development for the SpiceCash affiliate program.

Previously the marketing manager for Stockroom.com, in her new role as SpiceCash Business Development Director Mata will focus on creating strong new affiliate relationships, maximizing affiliate revenues, increasing market share and brand relevance, according to Thursday’s announcement.

“We are delighted to bring Andrea on to the Wasteland crew,” said founder Colin Rowntree. “Our experience with her when she was at Stockroom was that she is a real go-getter with excellent business and work ethics. When Andrea says something is going to get done, it always gets done. That, and her vast network of connections within the adult industry — and specifically within the BDSM, alternative sexuality and women’s erotica niches — not only makes Andrea a fantastic addition to Wasteland and SpiceCash, but also brings topnotch marketing services to our affiliates and [business-to-business] partners.”

SpiceCash has delivered BDSM erotica, Asian erotica and women’s erotica through a variety of specialty pay sites since 1996. Known for its high-art approach to BDSM, fetish and niche content, the award-winning program boasts sites with longer-than-average member retention, Rowntree said.

“I’m thrilled for the opportunity to be a part of a team that has been providing quality, original content to this industry for nearly two decades,” said Mata. “I’ve been a fan since I had the occasion to work with Colin when I was with Stockroom, and I’m looking forward to leveraging my experience for the legacy of Wasteland.”

Mata may be contacted via email, ICQ 40794650 or by calling (323) 515-2961.