LOS ANGELES – A brand-new product from a brand-new company promises to “warm sex toys and take sexual pleasure to heightened levels,” according to a statement announcing the product’s launch.

Styled like a fashionable clutch bag, Warm is made of vegan leather. It measures 13 inches by 6 ½ inches, warms intimate toys and protects and stores them between use. The product is designed for easy cleaning and is a convenient size for traveling.

Warm facilitates a mild form of “temperature play,” allowing users to experiment with heat levels. Company founders Janine and LJ stumbled onto the idea for the product during an evening of passionate foreplay, when LJ warmed Janine’s toys as a surprise. Janine said the effect was profound.

“To have foreplay taken to such a whole new level, one that involved something being prepared completely for my indulgent pleasure, broke open my ability to receive pleasure and intimate connection in a way I had never experienced,” she said. “As our relationship continued, I discovered passions I didn’t even know I had. One of those, I realized, was to find a way to make what I was enjoying into a marketable product so others could feel the difference too.”

A VIP sales manager with a background in luxury salons and spas, Janine collaborated with LJ to create Warm Inc., and its namesake flagship product to bring the heat inspired by their experience to others. LJ boasts a background including 25 years of experience in engineering, product development and international business. He worked for two years on prototype development and testing to make their vision for Warm a reality.

“We have been blown away by the great response and the support we are receiving,” he said.

Dr. Emily Morse of the “Sex with Emily” podcast was impressed with the product.

“Warm is the luxurious way to enhance your sensual playtime and the perfect addition to anyone’s pleasure product collection,” she said. “Warm will definitely heat up your intimate moments.”

Elle Chase likewise was charmed: “Warm is a completely new genre in pleasure products. There is a market for Warm, definitely.”

The plug-in device is available online and at the Pleasure Chest chain of adult stores in the U.S. With a retail price of $149, Warm carries a one-year warranty.

The company maintains a presence on Twitter.