LOS ANGELES/MONTREAL – Leading adult entertainment companies Vivid Entertainment and Gamma Broadcast Group have announced a strategic alliance that combines the strengths of the two industry giants to create an unprecedented powerhouse.

Under terms of the partnership agreement with Vivid, Gamma will oversee day-to-day operations of VividTV and Vivid.com, the broadcast and Internet arms of the firm that has long been an industry leader. Through its years of producing award-winning movies, Vivid has assembled the world’s largest archive of adult films of any single studio, which remain best sellers online, on broadcast and in stores throughout the world.

“It’s the perfect time to combine VividTV’s worldwide success in developing the adult television business with Gamma’s online and technology expertise,” said Steven Hirsch, founder and co-chairman of Vivid. He said that he and Vivid co-chairman Bill Asher will be intimately involved in the partnership and will continue to oversee Vivid Radio and licensing activities.

“We are very excited to partner with Steven and Bill to take advantage of Vivid’s 35 years of history and strong industry foothold,” said Michael H. Klein, Gamma’s Head of Broadcasting & Licensing. “Combine that with all the award-winning content that Gamma Films produces, along with all the top brands for which we have exclusive worldwide broadcasting rights, and you have one of the stronger products to bring to the marketplace.”

ABOUT VIVID:  The Vivid brand is built on high quality films and innovative marketing and has been in business for over 30 years. Vivid’s divisions include fast growing broadcasting with VividTV channels and VOD platforms broadcast around the world and the Internet with our numerous popular websites such as Vivid.com and VividCeleb.com and now VividVirtual.com, the company’s new Virtual Reality site. Licensing programs extend from condoms to gentlemen’s clubs. Vivid’s 24/7 radio channel is available on VividRadio.com and SiriusXM channel 415. For more on Vivid visit twitter.com/VividCorp or Facebook.com/Vivid.

ABOUT GAMMA: Founded in 1996 and based out of Saint-Laurent, Quebec, Gamma is a Canadian multimedia company specializing in e-commerce, grouped around two major axes: the contextual marketing and the websites of Internet entertainment. The company provides broadcast VOD and linear around the world, managed IT services, website hosting and networking services to the adult entertainment industry, as well as offering brand building, affiliate program, online marketing, content encoding, site design and maintenance, and server management services. To find out more about Gamma Entertainment, visit http://www.gammae.com.

Media Contacts: For more Vivid information or interviews email jackie@vivid.com; for Gamma contact mk@gammae.com.  .