Virtue is the Official Sponsor of Addis Fouche’s “The Lust Files” at The Soho House
Virtue, the luxury “athlingerie” or “Athletic Lingerie” genderless apparel line for every BODYis the official sponsor of Addis Fouche’s “The Lust Files,” a sex-positive education event that takes place at New York City every other month at The Soho House, hosted by Addis and featuring a panel of writers, doctors, sex educators, and today’s hottest adult stars.
“I am very grateful to Virtue for sponsoring “The Lust Files,” their brand of intimate sportswear shakes up my already exciting underwear drawer!,” says Addis. “It’s a brand that completely matches our message, sex is freedom, no matter what your identity.”
“We are thrilled to sponsor the “The Lust Files” Addis’ brave focus on sex-positivity matches Virtue’s core values of fostering honest conversations,” says Yotam Solomon. “We designed this entire brand to show people the power that comes from embracing self-truth and honesty in relationships, we all have so much more in common than we realize. Addis represents that freedom ideal.”
Virtue was founded in Los Angeles in 2023 by Israeli founder and designer, former model, Yotam Solomon with the goal of supporting diverse, sex-positive communities by celebrating individuality, duality and personal truth. Attendees of “The Lust Files” have received a promotional card with a QR code where they can receive a free pair of Genderless Jockstraps, their most popular item that lifts and compliments your derriere without the expense and risk of surgery.
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