Napa, CA — Vibratex, manufacturer and sole North American importer of the iconic Magic Wand, has tapped Ken Herskovitz to lead its team as Chief Executive Officer. An industry regular, Herskovitz has been serving Vibratex as an independent consultant for more than a year, working with staff and customers on several initiatives.

A true family business, Shay Martin and her husband Dan have operated the company her parents created nearly forty years ago.

“Dan and I have spent the better part of our lives growing Vibratex. We’ve been lucky enough to build a wonderful team and earn the support of amazing customers,” Martin explained. “Ken’s experience and thoughtfulness are a perfect fit, and we look forward to working with him as the company – and our industry – continues to evolve.”

Herskovitz brings more than 25 years’ business, marketing, and management experience to Vibratex, the last 10 of which have been within sexual wellness. A familiar face to much of the industry, he’s served as Director of Marketing at East Coast News and most recently contributed to sexpert Emily Morse’s Sex with Emily podcast and media platforms. As an independent consultant, he’s also worked behind the scenes for several other brands within the market.

“The last ten years have been quite the journey. I’m extremely grateful to have had so many amazing opportunities and for the many friends I’ve made,” Herskovitz said. “Earning the trust and support of the Martins and the Vibratex team means the world to me, and I’m incredibly excited to begin this new chapter with them.”

As the company’s leading brand, Magic Wand remains its team’s primary focus. Herskovitz will be overseeing a range of efforts to help maintain – and grow – the icon’s status as one of the most recognizable and in-demand pleasure products on the market. Owners Shay and Dan Martin, who remain actively involved, along with the entire Vibratex team, are committed to their North American customers’ success in representing the famed brand.

“Having the chance to be part of such a legendary brand is a great honor,” Herskovitz said. “I can only hope to be a positive influence on something that’s already so incredibly influential.”

To learn more about Vibratex or Magic Wand, interested retailers should contact their distributor or info@vibratex.com.