CHICAGO – What organizers are calling “the world’s first crowdsourced vaginal beauty pageant” has begun, offering nearly $10,000 in prize money and the chance to be immortalized as a sex toy.

The project is the product of the brain trust behind Autoblow 2, a blowjob machine that debuted in 2014. According to its developers, the device currently is undergoing transformation into a robotic vagina. To that end, on June 15 the company launched the Vaginal Beauty Pageant.

Women may submit photos of their vaginas to the contest website, and the public will vote on the vaginas they consider to be the most attractive. The women attached to the vaginas the earn the top three places will win $5,000, $2,500 and $1,250, respectively. In addition, each lady will be whisked to Los Angeles to undergo 3D scanning in order to create replicas of her private parts. The results will become a new series of Autoblow sleeves.

“Traditional mold-making processes can replicate body parts for sex toys in a way that is only about 80-percent accurate due to how many steps are involved from the wet cast to the final production,” said Autoblow inventor Brian Sloan. “But our 3D scanning method will allow us to skip several accuracy-degrading steps and photo-realistically replicate these vaginas onto production molds. The result will be an industry-first, strikingly realistic series of sleeves for the Autoblow.”

Pageant winners may choose to remain anonymous.