LONDON – Premium adult-friendly social media platform Unlockd announced today that the company has named adult performer, educator and activist Ela Darling as the company’s first-ever global Brand Ambassador.

According to the announcement, in this role Darling will “work to create improved content opportunities and marketing strategies that seek to elevate Unlockd’s profile and credibility within the adult industry, as well as attract and convert larger numbers of high value creators to actively use and promote the social platform.”

“Adult creators are the core part of our business,” Darling said. “As an adult film performer and advocate myself, I think it’s important to prioritize creators above maximizing profits. Unlockd is a platform that goes all in on championing the artists in our industry and their generous payouts and referral structure demonstrate this ethos. Performers are paramount; after all, there would be no industry without us.”

Darling said she’s chosen to shift her online presence to Unlockd because she’s “tired of other platforms fleecing us while threatening to de-platform us.”

“I want my content to be on a site that values me for the things I create, not a platform that barely tolerates my presence because of the industry I work in,” Darling added. “Unlockd offers high payouts because they want to make sex workers feel safe and respected. They brought me on board as a founding member, and from our first discussion made it clear that they wanted to speak to me as Ela Darling the entrepreneur, not just Ela the performer. They wanted me to join their team because they want to have representation from our industry on their board.

“The more I spoke to them, the clearer it was to me that these were the kind of people I want to invest my time and brand into, as someone who is an adult creator, founder, and advocate. They listen to me as a performer and sex worker, which is an experience I believe many brands fail to do.”

An Unlockd company representative said the company is “excited to welcome Ela Darling to the UNLOCKD team as an ambassador to the brand.

“We are inspired by her drive, intelligence and dedication to innovation within our industry and celebrate our shared passion and purpose as representatives of this thrilling new online adventure,” the Unlockd rep added.

For more information about Unlockd, visit Unlockd.me. Creators can join the platform using the Onboarding Page.