Las Vegas, NV — TransErotica.com has tapped Alix Lovell, President of New Verticals Consulting (NVC LLC), as their Director of Social Media.

Via NVC LLC, Lovell will be taking over all TransErotica’s social media outlets including Instagram, Twitter, Facebook, SnapChat and others.

“Alix has been a joy to work with, giving us her fresh ideas and diligence across the board.  She has taken a very unique and profitable approach to monetize SnapChat for TransErotica. This approach has brought more revenue for the company and, most of all, cash to the stars we work with…” said Daniel Hogue, Director of Operations for TransErotica.

Hogue added that Lovell’s approach has also helped get performers more involved with the company’s social media. This makes sense as Lovell’s own experience as a performer and clips maker certainly gives her insights into the wants and needs of models and producers.

“I’m so excited to see the hard work time and effort pay off and, yes, thank you to TransErotica for giving me the freedom to create a unique and fresh strategy,” Lovell said.

“Thank you also for giving a random porn girl a chance to show I also have a beautiful brain and love to use it. More importantly, I’m grateful I get to work in a way that works for the care of the performers themselves. As a performer myself, I truly care and trust that this will continue to thrive both for the companies and the performers that mean so much to them! I love it,” she continued.

TransErotica is a network site of solo trans performers featuring the top names in the business. Their ever-increasing roster includes Natalie Mars, Chanel Santini, Jessy Dubai, Tyra Scott, Alexa Scout, Casey Kisses, Korra Del Rio, Lena Kelly, Marissa Minx, Cassidy Quinn and many more.

Contact Alix Lovell via Alix@TransErotica.com.