LIMASSOL – TrafficStars has announced the launch of a brand new advertising format through its advertising platform – the Video Pre-Roll format. TrafficStars’ Video Pre-roll is a video ad of up to 15 seconds, which plays before the content and allows the user to skip the ad after 6 seconds. The format fits perfectly in line with Google’s ad formats on YouTube and therefore is considered to be non-intrusive and user-friendly.

TrafficStars managing director Peter Rabenseifner commented on the release: “Our team worked hard to develop this technology and make Video Pre-Roll ads available for desktop and mobile websites. I’m very proud that we’ve reacted to recent changes in the industry to quickly launch this format for our partners, which is yet another way we’re helping advertisers and publishers with sustainable advertising alternatives”.

“We’re working continuously to provide better alternatives to our publishers, finding a balance between providing the best experience to their users and securing a stable advertising revenue – and also to our advertisers, presenting highly effective ad formats which engage users in innovative ways”, continued Rabenseifner.

The format is live worldwide, on mobile and desktop devices, on TrafficStars’s partner website xHamster.com as of February 1st. The new ad format has launched with an exciting partnership with German toy brand Satisfyer in Germany and Austria, along with many more campaigns from various clients in verticals such as dating and livecams.

For more details about Video Pre-Roll Ads with TrafficStars, publishers and advertisers can contact their assigned account managers or email advertising@trafficstars.com.