SAN DIEGO – TrafficHaus, an ad serving platform which bills itself as “built by publishers for publishers,” has announced the signing of NaughtyAmerica onto its lead management and “Reciprocal Growth Loop” platform.

“It’s exciting to be working with an industry veteran like NaughtyAmerica, especially with them being one of the first entering our growth loops partners,” said TrafficHaus COO Morten Due.

In the statement announcing the deal, TrafficHaus described its growth loop as “a managed service that allows exponential growth focused on reciprocal marketing, using E-mail & Push technology.” The company added that the growth loop “allows the clients to increase user retention by bringing users back to their sites after they left, which leads to increased sales and generates lost revenue.”

“We handle the emailing or messaging when it’s through push notifications, promoting the clients’ own products, as well as promoting other clients who are also in the growth loop,” the statement continued. “When promoting a growth loop partner, the client will be paid as an affiliate for revenues generated, plus the growth loop partner will provide reciprocal promotions so the lead/user base for both clients will grow. As we add more partners to the loop, the growth is exponential.”

“What we’ve done is taken proven concepts and applied them to today’s technology,” Due said. “Our more than 20 years’ experience with Internet marketing allows us to offer our growth loop partners an instant increase on their ROI for their entire marketing budget.”

The company added that it will “manage the full circle to avoid saturation and over exposure, monetizing old leads as well as bringing in fresh leads.”

For more information about TrafficHaus, or to schedule a meeting with Due or another member of the TrafficHaus team, click here.