LOS ANGELES – Topco Sales is now shipping the expanded “Bottoms Up” line of lubricants, insertables, and enhancements made for all things anal.

New to Bottoms Up are four U.S.-made specialty cosmetics, each designed to enhance anal play in their own way.

“Bottoms Up Anal Comfort Lube” features a thick water-based formula enriched with 5% lidocaine to numb the skin for easy entry and a satisfying experience.

“Bottoms Up Silicone Lube with Vitamin E” is a long-lasting lube which is waterproof, hypoallergenic, and vegan, with Vitamin E added for a soothing effect.

“Bottoms Up Hybrid Lube” is a water and silicone-based formula fans of hybrid lubes will appreciate for its long-lasting results. Its thick texture is specially designed for anal play, and its paraben-free, glycerin-free, vegan blend stays smooth and slick long after application.

The fourth addition to the collection is “Bottoms Up Anal Bleach,” formulated to gently and safely lighten the appearance of perineal skin. The bleach is specially formulated to be safe for use on genitals and delicate skin, and delivers noticeable results over time.

“Bottoms Up has been beloved by customers and consumers for years and we have expanded the line to make it even more relevant to young, modern, and sex-positive users,” Topco Sales COO Autumn O’Bryan said. “You can’t have safe or satisfying anal play without lubricants, which made the cosmetics a natural addition to grow the brand.”

Just like the products within, the new Bottoms Up packaging is designed to make consumers more comfortable as well, albeit in a different way, according to O’Bryan.

“The new look for Bottoms Up is clean and welcoming, and it displays beautifully and seamlessly cross-merchandises with any anal toy,” O’Bryan said. “Bottoms Up has always been a big seller and we anticipate even bigger numbers now that each item is officially shipping.”

Bottoms Up Hybrid and Silicone lubricants are available in 8.6-ounce bottles, while Anal Bleach and Anal Comfort Lube comes in 6.3oz bottles. The full lines comes with marketing support, including shelf talkers to make in-store shopping fast and easy.

To place an order or learn more, please email your preferred representative or email info@topcosales.us. To view the Bottoms Up line and the rest of Topco’s catalog, please visit http://www.topcosales.com/