YNOT – TopBucks Mobile has launched ShesMyEx.com, a new mobile property that taps into a niche the affiliate program believes “has exploded in popularity in recent months.”“The ex-girlfriend and ‘revenge’ type of content is very hot at the moment,” Director of Marketing Lea Busick said. “Several of our top webmasters lobbied us to create a mobile ex-girlfriend site, so they’d have one to promote that they knew was legally safe while maintaining that risqué look and feel.”

Shot in a wide variety of locations to approximate the appearance of homemade videos and pictures, ShesMyEx.com uses point-of-view and self-shot angles to heighten the “reality.” Everything is formatted specifically for delivery to mobile devices of all kinds.

Busick said in researching the existing market, it became clear that “in this area of content, surfers respond better to something that has that homemade look than material that is clearly professionally produced.

“It can be counterintuitive for people accustomed to shooting higher end, professional material to intentionally shoot content that looks amateurish or makes them seem less masterful with their equipment, but without that ‘real people’ appeal, this kind of site just isn’t going to resonate with its target audience,” she said. “We were shooting for a look in this content that is amateurish but compelling, and I think we nailed it.”

TopBucks Mobile offers both per-sale and revenue-share options for affiliates, with payouts ranging as high as $25 per signup on a $1 trial or 60-percent revshare. The program also offers a variety of sales tools, including white-label options, mobile redirect scripts, custom portal pages, RSS feeds and free promotional content.

For more information, visit TopBucksMobile.com.