This controversial article will help you to maximize the income from your AVS or small to medium sized pay site. Larger “Mega” sites operate under a different set of operational and marketing guidelines, so this approach will be less applicable to them.

Coming from a NAP (Non-Adult Product) web background, I have always believed that web sites should be accessible to the widest audience possible.This controversial article will help you to maximize the income from your AVS or small to medium sized pay site. Larger “Mega” sites operate under a different set of operational and marketing guidelines, so this approach will be less applicable to them.

Coming from a NAP (Non-Adult Product) web background, I have always believed that web sites should be accessible to the widest audience possible. This “traditional” design viewpoint means that the broadest range of browsers, platforms, screen resolutions, color depths, etc. should be supported. I wrote about this in a previous article, “Web Design for the Lowest Common Denominator.”

However, as I prepare my main AVS site for a total overhaul, and take the time to “do things right,” and carefully planning my every move, I have had another “Bathtub Epiphany” and it now occurs to me that I am wasting time, money, and bandwidth, while sacrificing site speed, in a misguided attempt to “please everyone.”

Today I believe that pandering to Luddites and certain other groups is not the way to go, when maximizing the profits of your adult site is your goal – and so my new site will be designed to exclude a substantial percentage of potential members! To put it bluntly, fuck ’em if they ain’t got IE5+ with JavaScript enabled!

“…my new site will be designed to exclude a substantial percentage of potential members! To put it bluntly, fuck ’em if they ain’t got IE5+ with JavaScript enabled!”

I can imagine many of you re-reading that last line in disbelief, shaking your heads, and wondering “Why would he want to keep customers out of his site?” I’m not excluding “customers,” just “leeches.” Let me explain.

Who ARE Your Customers?
If you take a moment to consider who your customers really are, you will understand where I’m coming from. The people who are most likely to actually whip out the plastic and join a pay or AVS site are newbies and AOL’ers. These folks just unpacked the new Compaq that Santa left under the Christmas tree, and fired it up using the pre-installed software (which is of course MSIE 5+). These people are quite likely to join the first porn site that they visit, and hopefully it’s yours. Actually, hopefully it’s mine. ;^)

For those of you who are now thinking that some of these users could run the optional Netscape install, and then be using that, blah, blah, blah, etc. I can only say that if they’re that smart, they are probably not “newbies” and you need to read on…