Okay, I am sure all of you have been waiting for the next part to this Hub article, so while you are reading this, get out a note pad and take notes and record thoughts; if you don’t have a pen and paper, go get some now so that you can start formulating your plans for the most important aspect of your empire.Okay, I am sure all of you have been waiting for the next part to this Hub article, so while you are reading this, get out a note pad and take notes and record thoughts; if you don’t have a pen and paper, go get some now so that you can start formulating your plans for the most important aspect of your empire. This week I am going to talk about the basic structure of the Hub – the dos and the don’ts of designing it and getting it going.

Remember that people are going to be coming to your sites from multiple traffic sources, including TGP’s, link lists, search engines and trades with other sites. It is important that your Hub cover as many markets and niches as it possibly can. Remember, you don’t know what the surfers will be looking for, so the more you have to offer, the better the chance that you will give them what they want.

In addition to having a variety of content, it is very important to keep in mind that load times are extremely important to the Hub’s success. For example, if you are getting exit traffic from somewhere, you have a brief moment to capture the surfer’s attention before he hits that red x and is off for some other site. I usually design most of my Hubs to load quickly, with a graphic header and very little else in the way of graphics.

If you keep the content of your Hub mostly text, the search engines have a lot more to munch on as their bots and spiders go wandering through your site. I will talk in further depth about those links in later articles, but for those of you trying to get a head start, attempt to make sure that every link that you add to your Hub is keyword rich. For example, if the gallery you are adding is a mature woman giving oral sex, instead of taking the easy way out and making your link “Gallery 1,” put in a text link like “MILF Giving Stud a Blow Job.” This accomplishes two tasks. First, it gives the search engines three keywords to index: “MILF,” “Stud” and “Blow Job.” Second, it makes surfing your Hub easier for your visitors because they now know what the gallery is before clicking the link.

Do not mislead surfers; if the gallery has pictures of a MILF with tiny sagging boobs, do not make your link say “Teen with Huge Tits,” as doing so will only make your visitor mad and unlikely to return. Adding to the deception theory, if you have sites that are protected by an AVS, make sure that you convey that fact to surfers. This can be accomplished by either a tag that tells them outright, or you can simply put these sites in their own category. It is extremely important that the surfer feels he or she can trust you. You are trying to sell the surfer something that costs around $25 a month. If you lie to him or her about a simple free site and your text link to your sponsor program says “See My Favorite MILF Site Here,” do you think the odds are he or she will believe that this site is actually your favorite? No, you will have no credibility and surfers will merely burn your bandwidth and then move on.

Likewise, you need to be careful of pop-ups and exit consoles. If you put surfers into pop-up hell, the only thing that will be accomplished is that they will delete any bookmarks to your site. Keep your exit string short – ideally one exit console that lists a bunch of other sites; make it look bright to catch attention, but keep it text only so that it loads instantly. I really believe that the best console is the pop-under, which loads under the main browser window so that it doesn’t bother the surfer. When the surfer is done with your Hub and closes the main window, he then sees your pop-under advertisement; although the surfer was just on your site, he or she has no idea where the ad came from, but if your text links are enticing, you may get him to head to another site of yours, and maybe you’ll eventually corral him to a second hub. Remember, the longer you can keep the surfer looking at your sites the less time he or she will be browsing someone else’s sites.

Now I have seen people throw sites together using poor quality images – junk that no one wants to see, with lousy designs and no thought put into the layout. If you owned a grocery store, would you put rotten peaches in the produce aisle because they were cheaper to buy it took less of your time not replacing them with fresh ones? Of course not, right? Well, then why would you do the cyber-equivalent with your adult sites? Be proud of your work and your designs. Do not insult your customer by giving him crap that wastes his time. If that is your plan, stop reading this article, turn off your computer and go get a job because you’ll need one soon. On this same line of thinking, I have reviewed sites that I thought were lousy and was told, “It must be okay, I made a sale today.” My answer is always, “Great, if you had built a decent site you probably would have made 10 or more.” In this day, with a gazillion free sites out there, the chance that someone is going to stay on a poorly designed site with poor quality is slim; and even worse is the fact that the surfer will assume your sponsor’s content is just as bad, so there’s not much of a chance of a sale for your sponsor either.

As you start your Hub, most of your links will likely lead to free hosted galleries and other kinds of free sites. Those types of links make getting your Hub started easy, and updating it is a breeze, but remember: the whole goal of being in the adult industry is to make money. I do not want anyone to misunderstand me: free hosted sites are important, but they cannot be the entire content on your site for a couple of reasons. First and foremost: conversion ratios. Free hosted galleries are owned by pay sites (sponsors), and in most cases are very fancy and graphically intense. The gallery reeks of a pay site, and most savvy surfers know to stay away from the sponsor links. The second issue is that this same gallery is on a million TGP sites and the model has been used so much that she or he seems to be part of the surfer’s family. Make sure that your Hub links to custom built sites with original content; if you are using free content then try to build and market your site as soon as that content is available so that it is still fresh enough to produce the best conversion ratios.

In closing, I want you all to open your Web design software and start building the outer framework for your Hub this week. Take into consideration the items I have talked about this week and get ready for more information next week. Start looking for sponsors that you’re comfortable being affiliated with. Locate some free hosted galleries and free sites. Sign up for an adult store, a personals affiliate program, a “Live Video Chat” program, and anything else you think would make a good addition to that traffic circle that you are getting ready to open.

If you have any questions that you would like me to address either in these articles or personally, feel free to send them to me at sales@adultsitetrafficpros.com. I will do my best to answer as many questions as I can. If you have a Hub or are building along with this article, drop me a note with the URL and I will take a peak and let you know what I think.

Mention this article and receive 20% off AdultSiteTrafficPros.com’s ultimate submission package, which includes 30 days of submissions to TGPs normally prices at $500.00 per month. Contact Tony at sales@adultsitetrafficpros.com, or ICQ him at 166558226.