The Changing Face of TopBucks
YNOT – TopBucks, one of the online adult industry’s longest running affiliate programs, has been retooled and redesigned. A new look, improved tools and a focus on parent company Pink Visual’s latest products all are part of the remix.
“We’ve adopted a more streamlined, contemporary look for TopBucks.com, one that is a better fit for the tech-forward orientation of our brand,” said Sales Director Kristin Wynters. “We’ve also made some significant improvements to our sales tools and changed things up to call more attention to our latest products.”
TopBucks webmasters now have a lot more at their disposal to assist them in promoting two of the program’s most recent products, PinkVisualGames.com and PVLocker.com, Wynters noted.
“We’ve added a white-label option for PinkVisualGames, as well as pop-under code for promoting the site,” she said. “This added focus on PinkVisualGames reflects the way it has performed for us over the first several months of the site’s existence, in which it has gone from something we thought of as little more than a nice ancillary product to a site we’re eager to push out there as hard as we can. Our customers love it, and they are purchasing upgrades like crazy, which translates into a very nice amount of revenue per customer referred by our affiliates.”
Where PVLocker.com, the company’s cloud-based, ala carte video site is concerned, TopBucks has made promoting specific content easier for webmaster affiliates.
“Deep-linking to PVLocker is a snap now,” Wynters said. “We’ve made it as simple as possible to link to specific performers, niche categories and individual scenes, offering webmasters maximum flexibility in their targeting options.”
Other improvements include the transition to MP4 files for TopBucks’ hosted promotional clips (ensuring compatibility with all tube scripts), the introduction of new hosted gallery templates, and the introduction of new flash banners for top performing sites.
Wynters said webmasters can expect more new developments from TopBucks in the near future, and she encouraged affiliates to communicate to their account representatives any suggestions they have for new functions, tools and features.
“We’re always working to improve TopBucks and looking for new ways to help our affiliates promote us effectively,” Wynters said. “A big part of that is listening to feedback from our webmasters and responding to their needs.”
One thing that hasn’t changed about the program: payouts. The company’s sliding scale continues to offer $20 to $37 per sign-up depending upon sales volume, or 60-percent recurring revenue share.