TOKYO – Japanese pleasure products manufacturer Tenga Co. Ltd. has expanded its global operations with a U.S. division. Based in California, Tenga USA Inc. will address what the company called a “growing demand” for Tenga- and Iroha-branded products in the American market.

“It has long been a goal for our company, and myself personally, to set up a base of operations in the U.S.,” said Tenga USA Chief Executive Officer Yohei Mano. “I, along with our vice president, Tatsuya Yorozu, will be taking a more active role in serving our retailers and fans with the help of our new distribution partner. With our new plans for further pushing our [public relations] endeavors, we are very excited to see what 2017 and beyond holds for Tenga and Iroha in the U.S.A.”

Tenga USA’s distribution partner is SexToyDistributing.com. According to the companies, the partnership guarantees U.S. retailers access to Tenga’s entire catalog while taking advantage of customer service and support provided by Sex Toy Distributing.

The Japanese manufacturer’s brands are gender-focused. The Tenga brand encompasses male pleasure aids that, since the release of the first model in 2005, have sold more than 50 million units worldwide.

The Iroha brand of luxury pleasure items was designed by women, for women. Iroha aims to normalize masturbation as a healthy act that all women can enjoy as a part of self-care similar to maintaining a balanced diet and active lifestyle.

For more information, visit Tenga-Global.com.