LOS ANGELES – A new kid on the internet radio block is heating up the virtual airwaves with saucy live audio-video webcasts hosted by A-list porn stars.

Lexington Steele and Allison Moore are among the popular performers to sign on with http://radiotemptation.com/]Radio Temptation[/url], which encourages listeners to call in and/or add their comments via a built-in chat room.

Sam Hasson, an entrepreneur who said he takes pride in breaking new ground, is the founder of Radio Temptation. He sat down with YNOT.com to give readers the scoop about his latest endeavor.

YNOT: You didn’t start in the adult industry, did you?

Sam Hasson: Since 1990, I have been starting businesses that offer new ways to do things. I started a computer animation company, designed computer games and launched a web design business followed by an online marketing firm over the past 20 years. All of them gave me the necessary skills that would ultimately bring me to radio.

Six years after founding LA Talk Radio, a mainstream internet radio station that has grown tenfold since its inception, I felt I needed to do something new and innovative again.

How is Radio Temptation different from other online adult radio offerings?

The vision for my new adult radio station is a place where fans can listen to, watch and chat with their favorite porn stars in real time. Radio Temptation is the first radio station to offer high-quality adult industry interviews and interaction in full high-definition video.

What kind of content does the station offer?

The new radio station features some of today’s hottest and most popular adult film stars, who produce their own shows and invite some of the most fascinating players in the industry to appear on their programs.

With a real-time chat room and an open phone line to the studio, our listeners can interact with the stars while the hosts get up close and intimate with their guests in full color. Our listeners get a glimpse of their favorite stars in their daily lives and discover what goes on behind the scenes of this fascinating industry.

Who is your target audience, and how do they tune in?

Anyone can tune in instantly on any device and catch the live programming or sample our past shows on demand. The content is 100-percent free for anyone who wants a taste of how new media can bring them closer to the action.

Using a computer, tablet or smartphone, listeners simply go to RadioTemptation.com and make their viewing selection. The episodes that do not contain nudity also get uploaded to our YouTube channel.

How are the listenership numbers looking so far?

We are heartened by the incredibly positive response following our launch in April. In addition to the wide industry media coverage and warm reception and the emails following our January 2014 announcement, our hosts and their guests have attracted hundreds of thousands of new listeners to the radio station in our first couple of months.

Social media, especially Twitter, can generate huge audiences instantly, and the fans are discovering us every day.

Brass tacks time: How do you make money from Radio Temptation?

When I conceived of Radio Temptation, what I envisioned was the ultimate platform for adult marketers to feature their products and reach their target audience easily when the audience is ready to buy. Where else can advertisers display their adult products and services in full HD video, in an environment that stimulates customer interest?

Our station presents the adult marketer with the most viable platform to connect with their customers through video and interaction online.

What are your long-term goals for the station?

My goal is simple: I plan to make Radio Temptation the ultimate place for the stars to connect with their fans.

When I witness the excitement of fans who call in to the shows and the entertaining talk in the chat room, I feel I have accomplished my goal. My objective is to continue seeing the smiles of the hosts, the guests and the listeners. We’re about entertainment and fun, and we are already making a mark on an exciting industry.