YNOT – Adult performer Sunny Leone and her studio, Sunlust Pictures LLC, have partnered with backend management services provider Blueshoon Inc. to launch a new affiliate program: GrooveCash.

Leone said once she realized she wanted to take a hands-on role with her web properties, an affiliate program seemed a logical place to start.

“I’ve always loved running my own site in the past, and this project allowed me to get back in the groove of running a program [in addition to] a new site,” she explained. “Blueshoon Inc. is an amazing partner, and I am looking forward to making SunnysGirlfriends.com the best adult entertainment website. Our company is growing so fast that it makes sense to get back to my roots and work on websites that I love to produce.”

Leone lenses most of the content for SunnysGirlfriends.com herself, featuring fellow models like Sasha Grey, Bree Olson, Tori Black and 2011 Penthouse Pet of the Year Nikki Benz.

Sunlust Chief Executive Officer Daniel said the partnership with Blueshoon represents an aggressive move for both companies.

“I am excited for our company to branch out in new directions,” he said. “Sunlust has created a legacy of exquisite erotica, while Blueshoon has established itself as one of the dominant backend companies in adult webmastering. The partnering is a perfect match.”

GrooveCash pays 50-percent recurrin revenue share. Promotional tools include hosted galleries, standard and customized banners, hosted Flash tube clips and an embedded video player.