PHILADELPHIA – Affiliates of an etailer serving the gay community may be able to benefit from a consumer contest the company has cleverly titled “Summer Giveagay.”

On four of the Fridays during the five-week promotion, TLAgay will award one customer a prize package containing a Sony Blu-ray Disc Player and 10 movies to start a “Blue-gay” collection. Each winner will be chosen at random from among all those who have purchased merchandise at TLAgay.com during the previous week. Each purchase earns a new entry in the drawing. The pool of names eligible for the weekly prize is reset after each drawing. Entries are automatic.

Drawings will take place on Aug. 22, Aug. 29, Sept. 5 and Sept. 12.

On Sept. 19, TLAgay will award one customer the grand prize: $1,000 in TLA Rewards Cash, represented by a credit applied to the customer’s online account. The credit may be used to purchase any items available from TLAgay.com.

The Blu-ray Disc movies to be awarded during the promotion include HBO’s Behind the Candelabra, starring Matt Damon and Michael Douglas; Keep the Lights On, an independent relationship drama from director Ira Sachs; Joseph Gordon-Levitt’s star-making turn as a troubled gay hustler in Mysterious Skin; gay romance Latter Days, about a Mormon missionary who falls in love with another boy; and controversial French thriller, Stranger by the Lake, which won the Queer Palm Award at the 2013 Cannes Film Festival.

Winners also will receive five gay adult films, including the two-disc 3D BelAmi, HIS Video’s 3D Dracula, TitanMen’s Mojave Run, Dominic Ford’s The Silence of the Cams: Part One and TLAgay.com’s exclusive Blu-ray/DVD three-disc combo set of CockyBoys’ RoadStrip. Each Blu-ray player and movie set is worth more than $550.00.

For consumer details, visit TLAvideo.com/gay/2.

Creative affiliates may use the contest to increase the number of sales they send during the contest period. TLAgay’s affiliate program pays a 10- to 18-percent revenue share.