THE HAGUE, Netherlands – Masters in Cash, a leading European affiliate program in the online dating space, announced today that it has hired adult industry veteran Stefan Muehlbauer as its new Head of Business Development.

“We are proud to welcome a well-known and experienced professional like Stefan to our company,” said Arjen Glas, CEO of Masters in Cash.

In its announcement, Masters in Cash noted that Muehlbauer has almost 11 years of experience in the adult industry, including running marketing and sales operations for “some of the biggest companies in the industry” in the mobile, dating and toy sectors. The company added that Muehlbauer is “one of the guys you see at up to 20 tradeshows a year, on keynotes and panels, and is always happy to share some biz talk, beers or great moments, no matter if it’s 5 am or 5 pm.”

Muehlbauer said he’s “really looking forward to working for one of the biggest advertisers in the dating game.”

“I know Masters in Cash for a few years and always loved their team spirit, affiliate incentives, like the Ibiza trips, and the reputation of the products” Muehlbauer said. “I am really happy to join this success story and involve myself with all the knowledge to push it to the next level.”

Masters in Cash said Muehlbauer will be working remotely for the company from Bucharest, a city the company termed “one of the adult capitals of Europe.”

A token-based affiliate program established in 2013, Masters in Cash started out with a focus on the Dutch and Belgian markets. The program has since grown to include additional countries and now features offers covering over 30 countries. The program offers PPL and revshare payout options, white labels for all the geographies it covers and a variety of other promotional tools. For more information or to establish an account on the program, go to MastersInCash.com.