HUNTINGTON BEACH, Calif. – BDSM products manufacturer Sportsheets has announced the promotion of Kelly Sofferman to Executive Vice President of Intora Inc., DBA Sportsheets.

In the announcement, the company noted that “since joining the company over three years ago as Brand Marketing Manager, Kelly has continuously taken on expanded leadership responsibilities, most recently serving as Commercial Director.”

“In her new role as Executive Vice President, she will oversee strategic direction, operational management, and daily business operations to drive growth and innovation,” the company added, saying that under Sofferman’s leadership, “Sportsheets has launched award-winning collections, strengthened partnerships, and streamlined product development to better serve customers. Her commitment to excellence, collaboration, and forward-thinking strategy has positioned the company for continued success.”

“Kelly is a dynamic leader who has earned the trust of our employees, customers, and partners,” said Julie Stewart, CEO and Owner of Sportsheets. “Her ability to inspire teams, foster innovation, and execute with precision makes her the perfect person to help steer our company into the future. We are thrilled to see her take on this well-earned role.”

Sportsheets’ Regional Sales Representative, Julia Harney, echoed Stewart’s praise of Sofferman’s leadership, adding that “Kelly’s vision, dedication, and leadership have been truly inspiring.” She continued, “This promotion is so well deserved, and I can’t wait to see the incredible things she’ll accomplish in this next chapter.”

Sportsheets said that in her new role as Executive V.P., Sofferman will “oversee all departments, ensuring alignment with the company’s goals, values, and long-term vision.”

“Her focus will be on continuing to drive product innovation, expanding market reach, and leading the company into its next phase of growth,” the company added.

Sportsheets also recently announced the release of a new “Ex’s and Oh’s” training video, calling the video a resource “created to empower retailers, sales teams, and curious consumers with a deeper understanding of the collection’s unique features and benefits.”

For more information on Sportsheets and the products offered by the company, go to Sportsheets.com.