BOSTON – Affiliate program SpiceCash has launched Animalizm.com, a micro-niche pay site dedicated to a BDSM fetish called “pet play.” According to the program’s owners, the content within the site follows strict guidelines established by artists and writers within the niche and stays true to what the underground community of pet-play enthusiasts demands of the role-playing practice.While engaging in pet play, one or more of the participants takes on the characteristics of a real or imaginary animal. Partners may play other animals, riders, trainers, caretakers or breeding partners.

“Pet play has always been a popular theme in BDSM,” SpiceCash president Colin Rowntree said. “There are pet-play-specific enthusiasts, but it is also very big in general BDSM, as well. However, there aren’t many options in terms of pay sites for consumers to indulge in this fetish, since many sites only touch on it in their updates, so we figured we would give the BDSM community a place dedicated to pet play.”

Animalizm.com offers a robust members area with plentiful content even for a new launch. Coupled with stories, art, bonus DVDs and community integration, beta testing has gone very well, Rowntree said. To date, SpiceCash has allowed only a few top-performing affiliates to send traffic to the site, and conversion ratios are reminiscent of the late 1990s, he added. The site has converted not only with pet-play-seeking surfers, but also with general BDSM and rough-sex traffic.

“SpiceCash also understands that trying out a new product can be a little nerve-wracking for affiliates,” Rowntree said. “Wasting traffic is not an option for anyone, and we wanted to make it as profitable as possible for affiliates to try out Animalizm.com. Therefore, any webmaster who signs up to promote Animalizm.com will get 100-percent revshare on all sales, plus 100 percent on all rebills generated from those sales, for the first two weeks they promote the new site. Simply contact your affiliate manager to receive the promo.”