LOS ANGELES – Shelby Barr has joined Topco Sales as media production specialist, a new position designed to help the pleasure product manufacturer update its brand image. Barr will focus on creating videos for each of the company’s signature products and providing the sales team with visually stimulating marketing tools.

Barr possesses a degree in cinematography and photography. Previously, she worked in the fashion industry.

“It is exciting to be a part of one of the longest-running manufacturing brands in the world and take the opportunity to learn more about the direction that this fascinating industry is taking,” Barr said. “My visual marketing and social media management roles at Topco come natural to me, as they require a certain artistic mindset, artful skillset and unique aesthetic that I’ve been honing for years. I think the key ingredient is my love of Topco products, and it’s become incredibly important to be able to concisely and effectively share key points of what makes each product unique, whether visually or via social media.”

Barr also has helped establish a modern voice for Topco Sales’ social media presence and provide customers and consumers with a portal to interact with the brand. The company expects social media interaction to become an essential part of the brand’s success.

“Part of my focus as [chief operating officer] has been to bring fresh talent and a female perspective to Topco, and it has been a pleasure to have Shelby on our growing team,” Autumn O’Bryan said. “She has been able to wear many marketing-related hats and provide a reliable and organized support base between our graphics department and sales team. And it certainly helps that her aesthetic for product videos and photography is exactly in line with the look and feel we’re working to create for the Topco brand.”