YNOT – You don’t need to wait for the AVN Awards in January to begin celebrating in the bedroom. Sextoys.com’s pre-awards promotion offers special discounts on all award-nominated pleasure products.

The 2011 AVN Awards ceremony, scheduled to take place Jan. 8 at the Palms Casino Resort in Las Vegas, will mark the first time in the 28-year history of the “Oscars of Adult” that sex toys and pleasure products will be honored. Products from We-Vibe, Shunga’s Garden of Edo and Screaming O are among those in the running.

“We are excited about this promotion as well as recommending these products to our customers,” said Kaley Fail, head research analyst for Sextoys.com. “Choosing the right sex toy is important, and selecting from this elite group of products is a great way to ensure consumers are making the right decisions.

“Not only are we taking this opportunity to offer great prices on great items, we are celebrating our peers for jobs well done,” she added. “Being nominated for such prestigious awards in the categories’ inaugural year deserves recognition. We are thrilled to support the sex-toy industry as a whole and the individuals at the top of the class.”

For more about the promotion, visit SexToys.com. The e-tailer’s ToySales.com affiliate program pays 20-percent recurring revshare.