FORT LAUDERDALE, Fla. – Third-party payment processor SegPay has partnered with live-cams giant ImLive to provide a white-label live-cams solution for SegPay clients.

ImLive offers 80,000 cam models from around the world, allowing SegPay merchants to incorporate live-streaming, custom-branded content within their current websites — or establish standalone cam sites. SegPay merchants may earn additional revenue by upselling ImLive’s white-label solution to their membership base. The one-click upsell architecture is easy to implement and compliments SegPay’s easy payment processing, company President and Chief Executive Officer Cathy Beardsley said.

“By adding ImLive’s white label solution, SegPay’s clients can dramatically increase sales,” she said. “Incorporating this solution with our other product offerings allows us to provide our clients an opportunity for increased profits and greater membership retention.”

She also said the white-label product is ideal for international merchants who seek to expand their site content: ImLive offers multi-lingual chats for international customers, and SegPay recently enhanced its currency solutions, expanding to eight additional countries. Among the new regions are Australia, Canada, Switzerland, France, Sweden, Hong Kong, Japan and Norway.