PLAYA DEL REY, Calif. – ROCK’N Products has added a line of what the company calls “recreational enhancement” shot drinks to its Rock On brand of sexual wellness supplements.

No longer for only for “sexual dysfunction,” Rock On’s new Passion Shot for Her and Pre-Max Shot for Him are designed to put “fun back into function” by increasing sexual energy, libido and stamina and promoting mental and physical alertness.

“Let’s face it: Ten years ago when ‘male enhancement’ products became popular, it was for (shhh) erectile dysfunction,” Rock’N Products President Keith Caggiano said. “Today, that has changed drastically. People of all ages are taking these products — not because they need them, but because [the products] can make the experience better.”

The company also added Do It Nootropic Focus & Energy Shot, which contains an herbal formula designed to support brain function and energy in both genders. Another new product, Rock Out Hangover Defense + Recovery Shot, is a formulation of herbs, electrolytes, vitamins and anti-oxidants engineered to help detox and lessen or prevent hangover symptoms.

According to Caggiano, the new shots offer retailers a new profit center while at the same time providing consumers with fun, trendy impulse items.

“Adult stores are a place where adults go to recreationally enhance their sex life with a variety of toys and novelties,” he said. “Adding the right boost at the right time using herbal ingredients to naturally increase sensation, mood and libido can make the fun that much more stimulating as well as making the consumer’s buying experience that much better.

“The shift in consumer behavior has already happened,” he continued. “Smart store owners are now capitalizing on it with the Rock On line and are producing sales in categories they didn’t know existed a few years ago.”

For more information about the entire Rock On line, visit WeRockOn.com.