MONTREAL – Rocco Siffredi may have taken a production hiatus during the World Cup playoffs, but the venerable Italian Stallion is back to work with a vengeance — and so is his website.

While the performer-director-producer was away, RoccoSiffredi.com received a thorough overhaul. The site re-launched Wednesday with a new design and upgraded user interface.

Siffredi is pleased with the results delivered by Gamma Entertainment’s FameDollars division.

“I was the first director from Evil Angel who came on board with FameDollars for my site, and I havent been disappointed since,” he said. “In fact, the success of my site led to Evil Angel joining forces with FameDollars, as well.

“When you find a partner who knows how to represent your brand and listens to your creative vision, you stick with them,” Siffredi continued. “I am very pleased with the upgrade of my site and I hope affiliates, members and surfers share the sentiment.”

The new incarnation displays popular category landing pages covered with avant-garde imagery Siffredi said he finds compelling. In addition, an archive of all of his movies is available within a responsive framework that works on most desktop and mobile devices.

According to a FameDollars spokesperson, the site and Siffredi have much in common.

“Rocco Siffredi has the most passionate yet hardcore content out there, and our job is to ensure his site is optimized to its maximum potential,” said Magalie Rheault, FameDollars’ director of product and development. “Our partnership has flourished, and we intend to keep that fruitful trajectory by keeping up with new trends and applying new strategies to our repertoire of [other] sites.”

Affiliates ought to be pleased, Rheault added, because the new design allows them to send their traffic to targeted niches instead of a catchall page.

FameDollars pays $35 per full sale or trial membership or up to 50-percent recurring revenue share. Visit FameDollars.com for more information.