SAN FRANCISCO, Calif. – Female-friendly adult products retailer Good Vibrations has named Risa Goodman director of online brand and advertising. Goodman will oversee all digital advertising initiatives, email campaigns, social media, affiliate programs, and search engine marketing and optimization efforts.

According to Good Vibrations Executive Vice President Jackie Strano, Goodman brings to the position a decade of senior-level experience managing high-profile affiliate and advertising programs, clients and online campaigns. She’s also an expert at e-commerce marketing and analysis.

Goodman graduated from Bryn Mawr College with an MBA in Design Strategy. She plans to leverage both her education and real-world experience to produce results and an elegant, sex-positive experience for consumers, she noted. New online outreach and advertising programs also will benefit affiliates, who earn 15-25 percent for promoting a wide variety of sex-positive products.

“We are very pleased at this pivotal point in Good Vibrations’ history to have Risa on board,” Strano said. “We have been a small team working extremely hard over the past several years, building the foundation again brick by brick to prepare for big growth. Risa has the right stuff. Her skills and expertise are a wonderful addition to our fabulous team. I look forward to working closely with her to help bring more pleasure to the people.”

Good Vibrations has been a fixture in San Francisco, Calif., for more than three decades. The company strives to provide a comfortable, safe environment for finding sex-positive products and educational materials in all of its stores. In addition to the San Francisco location, the company owns brick-and-mortar operations in Berkeley and Oakland, Calif., and Brookline, Mass.