YNOT – Reporo Ltd., a premium mobile ad network based in the UK, has appointed online adult industry veteran Chi Lee to the newly created position of vice president for North America.

Lee, who possesses 14 years of online ad network experience, has spent the past five years working for adult industry players including Black Label Ads, Madison Avenue and DatingGold. A fixture in the industry and a familiar face at trade shows, Lee said he’s ready to embrace his new role.

“I’m absolutely thrilled to be joining such a smart and forward-thinking company,” he said. “For Reporo, mobile advertising isn’t just a side business — it’s their only business. From everything I’ve seen as an outside spectator before to what I’ve learned since coming on board, Reporo is truly the best at what they do. Customers around the world feel the same about Reporo, knowing that we are truly interested in bringing their business to the top of its potential in this ever-growing medium.”

Chief Executive Officer Kieran O’Keefe said Reporo currently serves 13 billion adult mobile page impressions per month from approximately 16.5 billion requests.

“North American mobile adult usage is exploding, and as a tech company at heart, the U.S. is our mother ship,” he said. “We are hoping to make four to five times more U.S. mobile adult traffic available to our advertisers this year and to help hundreds more online and mobile publishers monetise their mobile traffic.

“We are thrilled to have such an accomplished VP — and such a nice bloke! — as Chi on board to spearhead this for us,” O’Keefe added.

Reporo recently created satellite offices around the globe in key areas such as Latin America, India, Japan, Manila and South Africa. From the newest satellite office in San Francisco, Lee will handle and manage the majority of the company’s publisher and advertiser interaction for North America.

“These days are crucial for the future of mobile advertising in our industry, and Reporo is leading the way,” he said. “We aren’t content in following the pack or delivering so-so results. Instead, we push ourselves every day to create innovative products, and you will see the fruits of that effort being released out to the market over the next few weeks and months.

“I look forward to working alongside such a wonderful team of professionals in this respect,” Lee added. “Reporo truly cares about everyone’s success, and it shows.”

Lee can be contacted directly by email. For more information about the company, visit Reporo.com.