YNOT – When Reporo debuted as a mobile social media network, the company’s goal was to dominate the adult entertainment sector in which it operated. According to Global Publishing Manager Ben Kierle, advertising impressions across the network quickly reached 30 million monthly. Fifteen months after launch, Kierle said Reporo served nearly 3.5 billion mobile ad impressions during April.
“Our goal is to hit 4 billion by the middle of this year, and there is no reason why we shouldn’t make it,” Keirle said, adding that the company now functions as a full-fledged mobile advertising network, offering real estate on its own properties and those belonging to other publishers.
Kierle attributes Reporo’s meteoric growth to filling a virtual vacuum that existed in the mobile advertising network space by combining both traditional websites and mobile sites worldwide. The key, he said, is to be able to direct traffic so that both advertisers and publishers reap benefits from traffic they normally might not be able to convert.
“For example, somebody may be set up in the U.S. with a mobile site that gets traffic from the UK, Australia and South Africa as well as the U.S. and Canada,” he said. “This publisher is not in a position to find advertisers that are targeting their particular profile of traffic in all those territories. Selling directly is an arduous task and probably quite an expensive one. Reporo bridges the gap for those publishers.
“If a page is served in the UK, for example, we’ll serve it with ads from advertisers who are looking to target that particular profile of traffic,” Kierle continued. “For advertisers, we offer them a one-stop shop where they come to us and simply make a bid for a certain profile traffic.”
To move itself toward its 4 billion impressions goal, Reporo is offering a special deal to new clients, allowing them to keep all the gross revenues from their inventory sales during the first month and then dropping into a revshare percentage of 60/40 (60 percent to the client; 40 percent to Reporo) thereafter.
In addition, the company recently introduced what its calls “Turbo Redirect,” which allows publishers without mobile websites to monetize mobile traffic.
“Between 4 and 9 percent, on average, of all websites now are being accessed from a handheld device,” Kierle explained. “That means up to 90,000 of each million visitors come from a mobile device, and if you don’t have a mobile-optimized website, you can’t make money from those people. Through our Turbo Redirect model, we have advertisers all over the world. So, we redirect [that traffic] according to [the visitors’] geographic location and according to their handsets, to the advertisers that want the traffic and convert it at the lowest possible ratio and at the highest possible price.
“So instead of redirecting their mobile traffic to an affiliate campaign, Reporo effectively becomes the affiliate campaign. But we pay [the publishers] per redirect.”
According to Kierle, the Turbo Redirect program has proven to pay as much as three times the amount generated by other affiliate or flat-fee payment in Europe and the U.S.
Kierle and others from Reporo plan to attend Eurowebtainment in Majorca May 18-21. Interested advertisers and publishers may contact the crew ahead of time by calling +447989747464 or emailing to set up an appointment.
For more information about Reporo, visit Reporo.com.
