SAN FRANCISCO – Adult product e-tailer GameLink has undergone a complete makeover and now features a responsive site design and other enhancements to improve end-user experience. According to a spokesman, the changes should help affiliates increase their revenue.

An affiliate-side redesign is in the works and should roll out within the next few weeks, the spokesperson said.

In the meantime, consumers will notice larger images and new functionality. Chief among the updates: A new search function makes it easier for customers to access the site’s catalogue of movies, pleasure products and products.

“We are proud to unveil our new, cutting-edge website, which we think customers and affiliates alike will be ecstatic about,” said Jeff Dillon, president of business development for eLine, GameLink’s parent company. “The improved features make for an enhanced user experience, leading to a happier customer and improved bottom lines for our affiliates.”

Dillon said the new design has been generating higher e-commerce conversion ratios, lower bounce rates and increased engagement.

“Having the foresight to prevent glitches before they occur was a priority with the new site, so affiliates don’t have to worry about technical issues, as the customer now has an even smoother experience,” Dillon said.