BRATISLAVA, SLOVAKIA — Reality Lovers recently announced their one-of-a-kind advent calendar for this holiday season.

Advent calendars are an integral part of the Christmas season. Generally starting on Dec. 1, they are used by everyone from Trader Joe’s to spirits retailers to countdown the days leading up to Dec. 25.

The company will be releasing one immersive VR porn scene a day from Dec. 1 through Dec. 24. Fans will also get a special New Years and Christmas Day scene. Top performers Amirah Adara, Angel Wicky and Texas Patti will be featured.

“We wanted to do something very special this holiday season – unlike anything you’ve seen before from a VR porn company,” said René Pour, founder and CEO of Reality Lovers. “We’re excited to give our loyal fans the ultimate Christmas present – a total of 26 new, naughty and immersive VR porn scenes with the hottest actresses for their viewing pleasure.”

Reality Lovers also opened a special holiday social media contest on Dec. 1. The winner will get a month long subscription to the site.

The use of a familiar, seasonal socially ubiquitous gimmick like an advent calendar during the month of December has positive business potential. This campaign can help connect with new potential customers and fans, as well as spark additional interest in existing members. The possibilities of using similar sorts of cues and hooks in this manner are abundant. They simply require a little ingenuity and plenty of preplanning for seasonal or date relevance.

To check out Reality Lovers’ advent calendar and their contest information, visit www.adventcalendarVR.com.