STOCKHOLM – Puma Swede has announced the launch of new online sex toy shop, PumaToys.se, developed for the Swedish market.

In addition to Swede’s personal line of toys, which includes mold of her vagina, butt and torso, the shop offers around 2500 other products, including vibrators, dildos, lingerie, Fleshlights and oils. According to a press release the popular performer released this week, the new site launches as “one of Sweden’s largest online stores.”

“Super thrilled to have a new online store for Sweden,” Swede said of the site launch. “It’s a one stop shop catering to everyone. The response has been so far terrific. It’s the first online toy store in Sweden that will soon be accepting payments in the Bitcoin cryptocurrency. I plan on bringing toys to the masses and even host parties for people to become more familiar with the products.”

The toy store is the latest move in an ongoing campaign on Swede’s part to brand her name and likeness across Sweden. In 2017, Swede opened a restaurant called “Puma Burger” and completed her first art show in Stockholm, which featured her paintings and collages. (To view and purchase Swede’s artwork, visit ArtByPumaSwede.com.)

Swede has also published an autobiography, Puma Swede, My Life as a Porn Star, which is available on iTunes, Amazon, in soft-cover form and in Swedish. Swede is also featured on Vicky Vette’s VNA Network alongside such stars as Penny Pax, Nikki Benz, Julia Ann, Sara Jay and Deauxma.

Swede can also be seen performing webcam shows for members of her official site, PumaSwede.com on Mondays, and you can follow her on Twitter @PumaSwede and on Instagram @thePumaSwede.