WEST HOLLYWOOD, CA — Known at times as possessing “the Sinful Strip” and “the Adult Playground,” Hollywood, CA is not known for being the most sexually-repressed — but locals have taken issue with a billboard promoting adultery.AshleyMadison.com, an online dating site, recently erected a billboard reading, “Life is short, have an affair.” AshleyMadison.com, based in Canada, advertises that its site is for “when monogamy becomes monotony.”

“We feel in our hearts, minds and pocketbooks that people who are going to stray are going to do it anyway, no matter what, with or without us,” said Darren Morgenstern, founder of AshleyMadison.com, to the local media.

A woman protesting the company’s billboard didn’t agree with Morgenstern’s attitude towards adultery.

“For someone to create a venue to just make it so easy for someone to just log online and be so cavalier about it, is just very destructive to me,” said Tamara Feldstein.

The group of residents opposed to the billboard says they have had some success with their protest, claiming that they have had another AshleyMadison.com billboard removed from the city this month and they want this one down, too.
AshleyMadison.com says that their business has improved since the billboards went up. The company claims to have 1.4 million registered users on its Web site.