PHOENIX – Private Gym, the first exercise program designed specifically to strengthen pelvic floor muscles in men, has signed an exclusive distribution deal with boutique distributor Entrenue. Featuring a unique graduated weight system and customized training regimen, Private Gym helps users to condition the muscles responsible for healthy sexual function.

Developed by a team of urologists, Private Gym is FDA-registered and features a multifaceted workout system that encourages users to maintain a regular pelvic floor fitness routine. The core of the program is a series of Kegel exercises supported by a unique weighted ring that, when worn around the penis, lets users increase resistance as their pelvic floor endurance and strength builds.

Often associated with women, Kegel exercises are important and beneficial to both genders and provide a variety of intimate benefits, from heightened sexual performance to improved urinary health. In men, a strong pelvic floor can promote more powerful orgasms, prevent premature ejaculation, increase rigidity of erections, and even improve ejaculatory control and orgasmic endurance.

“We are thrilled to exclusively partner with Entrenue to bring the No. 1 pelvic muscle exercise system for men to the adult pleasure market,” Private Gym President and Chief Executive Officer David Mandell said. “We exercise all parts of our body but completely neglect the muscles that control our sexual function and performance. With Private Gym, men can now safely and naturally strengthen one of their most important muscle systems.”

The system includes an app and DVD containing workout routines that can be tailored to users’ individual needs.

“Products for men have evolved from a growing trend into an essential product category, and men are more interested in their intimate health than ever before,” Entrenue President Joe Casella said. “Sexual performance is one of the most common concerns for men, and Private Gym expertly addresses this issue not only with a solution, but also with a streamlined fitness plan that’s easy to follow. We anticipate Private Gym becoming one of our best-selling product lines for men.”

To order, call (800) 368-7268, email info@entrenue.com or visit Entrenue.com.