LONDON – For many consumers of adult entertainment, the only way to access content is by purchasing traditionally produced videos and clips or interacting via webcam. A new website based in London but available worldwide wants to change that by combining elements of both paradigms into one user-friendly system.

Customs4U.com calls itself “a premiere made-to-order video-clip site.” The portal offers performers, agents and studios a potential new revenue stream by allowing fans to submit requests for personalized videos created to their specifications by performers who work in a variety of genres, including many fetishes.

“Customs4U revolutionizes the way we purchase adult content,” said founder and Chief Executive Officer Tim Stokely. “Gone are the days where a studio will dictate our viewing. Custom-scripted videos allow us, the customers, to become the director of our own personal movie and to download our ultimate fantasy in one click of a mouse.

“For the performer, Customs4U provides an incredibly lucrative way to earn from the adult industry on their own terms,” Stokely continued. “No commission charges on their set prices, no staying up late by the PC waiting for the cam traffic to pick up. Custom videos can be filmed at a time of the performer’s convenience, using their mobile device. For webmasters and content providers, we can also provide a simple, cost-free solution to allow them to instantly capitalize from the ever-increasing demand for custom video content.”

On Customs4U, customers may select a performer, request a specific type of scene and be guaranteed that the intimate, personalized clip will be delivered to them by a specific deadline.

The company also claims to make producing original content easy for performers. Mitigating the need for webcams, studios and other high-cost equipment, the site allows models to create scenes using their smartphones and tablets. Delivery directly to the fan is swift and discrete, a Stokely said, owing to the website’s customized routing system. Performers set their own prices and performance limits and retain copyright for everything they create.

As a benefit, he added, customized videos produced by the performers for specific clients seldom are subject to rampant piracy.

During pre-launch testing, more than 350 models created profiles and began delivering personalized videos, Stokely revealed. Popular scene themes covered a range of erotic fantasies including ass-worship, ball busting, cuckoldry, foot fetish, small penis humiliation, smoking, up-skirt, hardcore, solo masturbation and toy play.

“We believe strongly that people should enjoy their sexuality, regardless of preference, fetish, kink, gender or body type, and interact with their favorite performers in as direct a way as possible,” Stokely said. “As the premiere portal for sex-positive and kink-friendly people to explore their innermost fantasies in a New Millennium way, Customs4U brings people what they want, when they want, in the most efficient way possible in the comfort of their own homes, dorm rooms, and beyond.”

Performers may investigate the opportunity and sign up to participate here.

White-label versions of the site are available to select partners. [email=pr@customs4u.com]Email[/email] a representative for more information.