YNOT – Indisputably, breasts play a starring role in adult entertainment. During Breast Cancer Awareness Month, Pornhub embraces a fundraising campaign the site hopes will raise money while viewers are raising … other things.

For the entire month of October, Pornhub.com will donate to the Susan G. Komen for the Cure foundation one penny for every 30 views of any video in its “Big Tits” and “Small Tits” categories. With the site attracting millions of clicks per month, site administrators expect porn fans’ interest in boobs of all shapes and sizes to translate into a significant financial contribution to finding a cure for an all-too-common and life-threatening disease.

The October Save the Boobs fundraising campaign is part of an ongoing effort for Pornhub. Six months ago, the site partnered with performer Bree Olson to take a Save the Boobs bus to New York City, where the team raised awareness and offered free breast exams.

Fans can get involved by visiting a special landing page and following the prompt, or simply visiting Pornhub.com and viewing videos in the “Small Tits” and/or “Big Tits” categories.

Webmasters can assist by spreading the word to their members and mentioning the effort to their social network contacts. Content owners may participate — and earn traffic — by branding their own videos in the “Tits” categories as part of the site’s Content Partner Program.