BERGEN, Norway – PlugRush has announced the launch of Push Notification ads for publishers, offering another way for publishers to monetize visitors and expanding on the ad format options already available to users of the data-driven ad network.

“The first stage is completed and the technology is ready to go, so all the publishers, existing and new ones, can add their websites to PlugRush ad network, implement our Main Ad Code on them and then activate Push Notification Ads (and other ad-formats) for the websites they see fit,” said Jørgen Bogetveit, CEO of PlugRush.

In a statement announcing the release of the new ad type, PlugRush said it sees Push Notifications as “an effective engagement tool for businesses and webmasters, providing value to both website visitors and webmasters, at the same time. The most important advantage of Push Notifications is that they don’t require any specific technology to be implemented by the end user.”

Once a publisher has made Push Notification ads active on a site, users receive a prompt in their browser asking whether they wish to accept notifications from the site. If users choose to accept notifications, then the site can serve ads to them via push notifications. Theoretically at least, since the user has actively opted-in by expressing an interest in receiving the notifications, the quality of the traffic from push notification ads should be high quality.

In its statement, PlugRush emphasized that both mainstream and adult sites can add Push Notification ads.

“Since July 2018 and the launch of mainstream traffic on PlugRush, we’re constantly improving the technology of our platform and also keeping our word to expand the portfolio and reach publishers and advertisers from both sides of the spectrum,” Bogetveit said. “Our goal is to provide all the traffic available to our advertisers allowing them to diversify the offers that they are running but also to include every type of site or app that our publishers want to monetize.”

Bogetveit added that the notifications are “a natural next step for us” ad said in that in the weeks ahear, PlugRush will begin “inviting our advertisers to start promoting their offers via Push Notifications.”

For more information, refer to the PlugRush Push Notification Ads Guide for Publishers. To establish a PlugRush account, you can register for one here.