YNOT – After two years in development, Playpen, an adult social entertainment site that empowers models to engage their fans safely, discreetly and directly, has launched. By merging the social engagement of Facebook with the connectivity of Twitter and wrapping it around a dynamic adult marketplace similar to eBay, Playpen’s developers believe they have eliminated middlemen, giving fans direct access to their favorite models and providing models more control over their content, fan connections and income.

“As a former model and entertainer myself, I know models and fans both want a deeper level of connection,” said Playpen founder and Chief Executive Officer James Johnston. “Fans want more access to the girls and guys they fantasize about. Models want more power over the level of access they grant fans and more long-term control over the earning potential their fan connections can give them. Because Playpen does all of this and more, the company is set to revolutionize online adult social interaction.”

By combining critical elements adapted from three of the top online social media brands, Playpen enables fans and models to interact in ways that are comfortable for and familiar to both. Models may upload videos and images, set their own price points and dynamically create custom product offerings. Models also may embed product offerings within email and instant-messenger sessions. Because the system provides a customer relationship management tool, models are able to manage and maintain their fan connections at all times, which serves Playpen’s model-empowerment goals.

Adult starlet Brittany Andrews said she looks forward to employing Playpen.

“I can’t wait to start interacting with my fans more intimately,” she said. “[The site is] super-easy to use, so I can spend more time with my fans and focus on giving them what they really want. And Playpen really cares about their models and fans, so it’s a completely different experience [from what I’ve come to expect in other places]. There’s a little bit of everything from the adult entertainment world in Playpen, and they are giving everyone an all-access pass.”

The site’s affiliate program offers 20-25 percent revshare for fan referrals and 5 percent for model and webmaster referrals.

For more information, visit Playpen.com.