LONDON — Beautiful women in the UK who dream of being a Playboy Playmate have another chance at making their fantasies a reality, thanks to an upcoming Model of the Year search.Although specializing in televised adult entertainment, Playboy TV UK plans to utilize the power and reach of the internet in order to meet and evaluate young lovelies keen to add a Playboy photo shoot to their modeling resume.

Visitors to the PlayboyModel.co.uk site will be able to cast a vote for their favorite UK models, who will be keeping their fans in the loop about their experiences and why they should win by maintaining blogs. Women who wish to submit a non-nude photo and contribute to the blogging must be aged 18 years or older. Once enrolled as a contestant, the hopefuls will be able to send instant messages and e-cards to other side members, as well as upload video and still images — all in the hopes of becoming the people’s choice for the title.

Each month’s contest winners will receive a lingerie photo shoot on Playboy TV UK, be featured on the site, and will be eligible to become Model of the Year. In addition to any hopefuls that come directly to the site, Playboy TV UK and Alex Sim-Wise, the 2006 Girl of the Year competition winner, are visiting universities throughout the UK searching for likely candidates.

In addition to the Model of the Year search, Playboy is further embracing digital technology by transferring all of its 630 issues, beginning in 1953, onto six DVDs, one representing each decade, that will retail for $100 and provide 115,000 pages of content including the famous Marilyn Monroe and Anna Nicole Smith shoots, all searchable thanks to the digital format’s special features.