Luxembourg/Australia — Australian-based Sugar & Sas is a boutique wholesaler and distributor of quality lifestyle products. The organization is also the exclusive partner to pjur, selected to enhance the brand’s sales in Australia and New Zealand.

Moving into their partnership, Sugar & Sas is ready to take matters in their own hands via the multi-part “Gives You More” retailer support campaign.

“We have had a short, but intense preparation time, and we are ready to even better serve our customers from now,” said Sugar & Sas’ General Manager Jo Radnidge.

“Launching the ‘Gives You More’ campaign offers huge potential in terms of brand visibility, shelf planning and in-store experience,” Radnidge added.

All-in-one solution: pjur Slat Wall Display

One component of the “Gives You More” campaign is an attractive slat wall display, which offers a set of advantages.

Firstly, it includes an attractive slat wall skin for high stopping power in-store. Secondly, it comes in two sizes with six and three shelves respectively, offering a great solution for smaller stores alike. Finally, the pjur display comes with five testers and a pre-defined planogram for optimized portfolio presentation. The full package comes at a competitive price for retailers and is available for order as of now.

Convince Yourself: pjur Try It Kit

Another component of the “Gives You More” campaign is the newly launched pjur Try It Kit. The Try It Kit offers sales personnel the opportunity to try pjur’s best-selling lubricants at home.

Each kit includes four samples: pjur ORIGINAL, pjur WOMAN Nude, pjur BACK DOOR Relaxing Silicone Anal Glide and pjur med REPAIR glide. It is available free of charge to all interested retailers and long-standing pjur customers.

“We are convinced that customers will greatly benefit from the ‘Gives You More’ campaign in Australia and New Zealand. Customers can order slat wall displays, as well as receive Try It Kits, flyers, a big variety of POS material and participate in a pjur specialist training,” said pjur’s CEO and Founder Alexander Giebel.

“We firmly believe that training sales personnel will lead to better recommendations in store and boost sales potential. Jo and her team are looking forward to meeting with retailers and taking orders for displays and Try It Kits for their sales staff,” Giebel added.

For more information, contact jhoellriegl@pjur.com.